Get Sales-Ready: Know Who Buys and Why They Choose You Registration closes: 03-12-2026 08.00

Turn your beachhead market into a practical foundation for sales. You will identify the companies most likely to buy, understand the stakeholders involved and sharpen your explanation of why customers should act now and choose your solution.

You will leave with:

• A clearer ideal customer profile and a list of 20 potential customers
• A map of decision-makers, users and potential blockers
• A stronger “why change now and why us” message

During the webinar, you will test your message with another founder. Afterwards, you will test it in five conversations with relevant stakeholders.

Continue with individual advice
After the webinar, participants can book a one-hour individual advisory session with the speaker. The booking option will become available after the webinar has taken place.

The sessions are only available to startups that attended the webinar. A maximum of five sessions is available on a first-come, first-served basis.

Meet the speaker

Peter Bjørn Eriksen, B2B Commercial Advisor

Peter Bjørn Eriksen has more than 25 years of experience in B2B sales and marketing, including roles as Head of Sales, Head of Marketing and agency owner. Since 2014, he has advised B2B SaaS founders and CEOs on strategy, positioning, pricing and commercial systems. He is co-founder of Frank Founders, Partner at Be frank and holds an Executive MBA from Ashridge Business School.